Google has announced a reversal of their cryptocurrency advertising ban, which was initially implemented in March of 2018. The initial advertising ban, according to a Google blog post, included: “Cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice.”
However, a new post (posted in September 2018) indicates that the Google Ads policy covering Financial Products and Services will be updated next month “to allow regulated cryptocurrency exchanges to advertise in the United States and Japan.” The post stipulates that prior to being to advertise through Google, advertisers will need to apply for certification through Google and be approved. Advertisers will be able to apply after the policy is in effect in October.
NewsBTC observed that”Notably missing from the new updated policy are references to other crypto-related products including wallets, trading advice, or ICOs.” Until there is further communication from Google specifically addressing those products, they will continue to be included under the original cryptocurrency advertising ban.
In addition to the advertising ban, Google has also implemented other cryptocurrency-related bans including bans on cryptocurrency mining applications in the Google Play Store as well as Google Chrome extensions that mine for cryptocurrencies. According to Hard Fork, there was also an issue earlier this month where cryptocurrency wallet applications were removed from the Google Play Store without any warning. Bitcoin Wallet (from Bitcoin.com) CEO Roger Ver indicated that he believed that Google had mistakenly removed the apps under the impression that they were included under a policy update which barred apps from mining cryptocurrencies.
Google is not the only company taken steps to reverse bans on cryptocurrency advertising. Facebook has also relaxed its cryptocurrency advertising policies, and now allows certain types of cryptocurrency-related ads.